🍔 Bell Tik-Tok launch! 🚀 Career moves & Facebook changes
Senler Media Weekly 60
Hellooo! We hope you’re ready for the extended weekend 🇨🇭🎇🙌
🗓 This week:
🍔💫 We’re proud to announce that Bell is now officially on TikTok! Congratulations to Nadja and the Bell team for getting everything up and running, and we look forward to tons of meaty content in the coming weeks!
👷♀️🚀 Implenia’s Junior Site Manager Jenny is looking for colleagues! Ever wanted to start a career in the construction industry? Now’s your chance! Also check out her comment on how it feels to work in construction as a woman.
🥼👕 “What do the staff have to wear at Swiss Epi clinic?” is what someone asked epilepsy care worker Eno. Here’s his response!
💳🧐 Have you checked out the design features of the brand new PostFinance card? Card Specialist Dominic shares all the details in this TikTok!
🩺🚀 Pulsberufe congratulated their over 1’500 nurse apprentices (FaGe) who all graduated this year!
🔍 Facebook is changing
What’s new?
Zuck & Meta announced a significant change to the Facebook app. With the introduction of “Home”, Facebook users are now getting a TikTok-style discovery feed supercharged by the endless amounts of data Facebook has been gathering on their users over the years.
Confusingly, the feed where you can check out all posts of creators (and maybe the occasional person from your IRL network) has been labeled “Feeds”. Feeds will apparently not be ruled by a discovery algorithm, and only show you content from accounts you follow.
Pros and Cons
As content producers for brands, we do see this as a positive signal. Thanks to TikTok’s open algorithm, the brands we work with have been able to organically reach many more people compared to what would have been traditionally possible on the Instagram and Facebook of the old days. In any event, there are exciting times ahead of us, and we expect many more tweaks and improvements to Facebook’s and IG’s algorithms in the upcoming months.
Many news outlets are saying that this change marks the de-facto end of the social aspect in social media, since it seems like Meta no longer sees the relevance of people using their platforms to connect and share moments together online as coherent social groups [1, 2, 3, 4].
But why? And why now?
These changes are of course financially driven. Meta has been feeling the pressure from TikTok for quite a while now and the outlook of a potential global recession always tends to take a toll on ad budgets rather quickly.
The New York Times posted an interesting write-up on the motivating factors behind Zuck’s latest strategic move. The Verge also neatly condenses many explanations in their report on Facebook’s Q2 quarterly report this Wednesday.
More sources:
[1] https://www.npr.org/2022/07/26/1113724820/facebook-is-making-radical-changes-to-keep-up-with-tiktok
[2] https://www.wired.com/story/facebook-feeds-tab-chronological/
[3] https://www.axios.com/2022/07/25/sunset-social-network-facebook-tiktok
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See you next week!
Senler-Team